Wiatraki Resort – Online Campaign

To promote the year-round training and leisure resort Wiatraki, located in Mazury, we prepared a comprehensive online campaign.

We started by creating a completely new website equipped with an intuitive content management system. On the wiatraki.com site we placed, among other things, categories with the resort's offer, promotions, a gallery, a price list, a contact tab, and so on.

The site was also filled with appropriate content in order to position it as well as possible (SEO).

We also ran a Google AdWords campaign. We analyzed the queries users had entered into the search engine so far in order to choose the best possible keywords and create suitable ads. This made it possible to achieve high positions in sponsored links, which in turn translated into an increase in visits to the wiatraki.com site.

The next step was to create a fanpage for Wiatraki on the social networking site Facebook - it is an excellent complement to the website, allowing direct contact with clients. Specially for the Wiatraki Resort's company profile, we developed suitable graphics and enriched the fanpage with custom add-ons, e.g. a plugin displaying the image of a given subpage - thanks to which, from within Facebook, you can take a virtual walk around Wiatraki.

In addition to creating the company profile, we also launched an advertising campaign on Facebook aimed at attracting new fans and, at the same time, potential clients. To make sure the ad reached the right audience, we precisely defined the target - not only demographically, but also based on the interests of the profile's potential "fans".

We complemented our online activities with advertising on Agora's portals - Gazeta.pl and eholiday.pl. We created an ad in the form of an animated box that displayed next to content related to leisure and travel. This also translated into an increase in visits to the wiatraki.com site and reaching a larger number of potential clients.