Comprehensive Digital Marketing Campaign for the Year-Round "Wiatraki" Resort in Masuria

To promote the "Wiatraki" year-round conference and leisure resort located in the Masurian Lake District, we designed and executed a comprehensive digital marketing campaign.

We began by creating a brand-new website equipped with an intuitive Content Management System (CMS). On wiatraki.com, we published structured sections detailing resort packages, special promotions, photo galleries, pricing, and contact information. Furthermore, the website was optimized with targeted content to achieve peak search engine rankings (SEO).

We also managed a targeted Google AdWords PPC campaign. By analyzing historical search queries entered by users, we selected optimal keywords and composed effective ad copy. This secured prominent placement among sponsored links, directly driving increased traffic to wiatraki.com.

Next, we built a dedicated Facebook business fanpage for Wiatraki to serve as a vital extension of the website and facilitate direct customer interaction. We created custom graphic assets specifically for the profile and added tailored features—such as a custom tab plugin displaying subpage content—allowing users to take a virtual tour of the resort directly from Facebook.

Alongside setting up the corporate page, we launched targeted Facebook ad campaigns to acquire new followers and prospective guests. To ensure precision targeting, we defined custom audiences based on demographic criteria as well as personal interests.

We supplemented these digital initiatives with display banner campaigns on Agora web portals—Gazeta.pl and eholiday.pl. We produced animated box banners displayed adjacent to travel and leisure content, which further boosted traffic to wiatraki.com and broadened prospective client reach.