Agraf i piwowarstwo

During the 1990s, Agraf executed a comprehensive brand and advertising campaign for the Jurand Brewery (Browar Warmińsko-Mazurski Jurand). The strategic goal of the project was to reposition the brewery within the premium beer segment and establish a clear break from its previous product portfolio. Accompanied by new brewing recipes developed by a German master brewer, the brand transformation required a complete overhaul of its visual identity. Our team designed iconic label graphics for the Mazurskie, Żagiel, and Jurand Mocny brands, while managing the printing process for the entire product line, including Jurand Pils, Jurand Light, and Jurand Premium.

The project scope extended to the production of branded breweriana (birofilia) and POS materials, including glassware, bottle openers, and traditional beer coasters. To support retail marketing, we designed and printed promotional flyers, posters, calendars, banners, and advertising flags. The comprehensive branding package was completed with custom corporate apparel: embroidered polo shirts, vests featuring embroidered patches, and screen-printed T-shirts.